Sep 5, 2018
067 | Brian Smith Shares How Pamela Anderson Gave UGGs Their BIG Start!
Brian Smith, is the founder of the world famous UGG Australia Brand, a furry warm boot, that I’m sure many of you are familiar. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a BILLION dollars in annual sales for the past three years. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul.”
Have you ever spent hours, maybe even days, working on the perfect presentation? Only, to find out that you won’t have the opportunity to actually share everything that you’ve spent time creating?
This week’s guest, Brian Smith, has experienced this exact situation and it actually changed the trajectory of his business for the positive!
The UGG brand wasn’t successful from the start. In fact, Brian faced a ton of adversity and ended up having to get crafty when it came to selling the boots he had acquired.
Brian shares how a photo of Pamela Anderson, on the set of Baywatch, wearing UGGs, changed his whole business.
In this episode, Brian shares how planning the perfect presentation doesn’t always end up like it’s supposed to, BUT how it often ends up even better.
If you want to know why, as an entrepreneur, you should always plan for the best, but expect the worst, then this episode of Success Unfiltered is a MUST LISTEN!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Brian Smith for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!
P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that will ensure your success! Don’t let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN!
Here are a few key secrets we talked about in this episode:
Connect with Brian Smith:
P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that will ensure your success! Don’t let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN!
Music produced by Deejay-O www.iamdeejayo.com