Apr 24, 2019
100 | Lisa Q. Fetterman Shares What To Do To Win Over
Your Competition
Everyone in a sales career knows
that they are going to hear a NO - and probably one that is pretty
devastating. How do you respond to that NO, especially when it’s
completely soul-crushing? How do you continue to move forward with
your business? It’s how we respond to that NO that can make or
break us.
Chef and entrepreneur
Lisa Fetterman is
a Co-Founder and CEO of Nomiku, the first home sous vide immersion
circulator. She is also the bestselling author of "Sous Vide
at Home".
Lisa has been featured in Wired,
Make, and Forbes, and was named on Inc, Forbes, and Zagat Survey’s
30 Under 30 lists for her pioneering work in the food space. She
has worked at some of the top restaurants in the country including
Babbo and Jean-Georges in New York and Saison in San
Francisco.
Lisa lives with her husband (and
co-founder) Abe and their two children in San Francisco. She is a
graduate of NYU’s School of Journalism.
NO is coming our way, whether it
be an investor turning down our pitch, or a manufacturer refusing
to make our product. We all know that it’s simply a matter of time
for anyone in sales to come across that NO.
But what happens when it feels
personal? What happens when someone takes our idea or goes to work
with a competitor? What about when someone acts unethically, and
it’s painful?
Business is business, and we all
know that it’s not roses and rainbows. However, you can’t just
pretend that the soul-crushing pain of rejection didn’t happen.
Magic happens when you realize that you can’t control the behavior
of others - only your own!
Your future is in your hands -
what will you do after that devastating rejection?
This week’s guest on the Success
Unfiltered Podcast, Lisa Q. Fetterman, experienced a devastating NO
when her angel investor decided to go work for her direct
competitor - as their CEO!
Her choices after hearing that
devastating NO changed and shaped her business, helping her stand
out as unique and special. In fact, the NO became part of the
tapestry of her business - and she is soaring to new
heights!
If you’re wondering how you’re
going to pick yourself up again after hearing a NO like that, then
this episode of Success Unfiltered is a MUST LISTEN!
Enjoy, and thank you for
listening and tuning into Success Unfiltered!
To share your
thoughts:
To help the show out:
- Please leave an honest review on
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Special thanks goes out to Lisa
Q. Fetterman for taking the time to chat with Michelle. Be sure to
join us next week for our next new episode!
Resilience is KEY. In Business
and In Life. Of course, it’s not always easy. Staying positive when
you keep hearing NO, focusing on your dreams when the world is
stacked against you...none of it is for the faint of heart. How do
you keep your eye on the prize? Resilience. My FREE guide will show
you 3 Steps To Building Rock-Solid Resilience In
Business. Want to make your business dreams come true? Click
HERE!
Here are a few key secrets we talked about in this
episode:
- Michelle introduces Lisa Q.
Fetterman.
- Lisa’s first devastating NO came when her angel
investor who chose to work with her direct competitor as their
CEO.
- When
he left her company, she still saw him all the time! As long as
they are both in the Sous Vide business, they will run in the same
circles.
- So
what to do as a response? Lisa feels immense gratitude because
without him leaving, she would not have had to pivot her business,
but that does not erase the hurt that she experienced from that
betrayal.
- Business is business; it’s not all rainbows and
roses.
- When
you have to pivot your business, you find what you are exceptional
at, and double down at that aspect. You can’t try to beat the
competition at their own game. Focus on what makes you unique and
special!
- What
another company does is up to them: you can only control
yourself!
- “When
you climb a mountain, you need a guide. The oxygen gets thinner,
and it’s harder to breathe - not everyone can make it!” ~ Lisa Q.
Fetterman. Business is the same way - the more success you attain,
the harder and lonelier it can get.
- Having community and support through this whole
process of entrepreneurship is so important. That way, you can turn
to others and ask, “is this normal?” It helps you to stay sane in
the process.
- It’s
important to remember that people have done this a thousand times -
you’re not alone.
- If
you’re out of money and have to lay off people - which can happen,
and it’s devastating - it’s not about you. They probably know it’s
coming. Don’t make them carry your emotional devastation with you
as their last responsibility.
- Success is never pure and clean - it’s hard
work! It’s never as easy as it looks to be, and even those who have
had “easy” success, like lottery winners, have their own share of
struggles.
- When
going through hard times, think of the stories of other
entrepreneurs - how have they succeeded? How did they
persevere?
- “Success is just surviving to fight another
day.” ~ Lisa Q. Fetterman
- When
dealing with struggles, ask yourself, “Can I fight? Do I want this
to be real; to keep changing people’s lives?” You will find your
answer, and the power to continue!
- You
can’t continue pushing through if you don’t believe that you are
doing what you MUST do and what you want to do, with every cell of
your body.
- Appearing on Shark Tank was overwhelmingly
positive. If you have a consumer product, you should go on Shark
Tank. That is 7 million people watching a free
infomercial!
- “I
have so much to be grateful for in my support network - I actually
feel really concerned for anyone who doesn't have that. If I have
so much support and confidence and wherewithal and felt like a
trembling hairless cat, I am truly concerned for folks who don’t
have a support network.” ~ Lisa Q. Fetterman
- Watch
the successful pitches before appearing on Shark Tank - channel
your inner Sasha Fierce; your alter ego that only gets a
YES!
- When
going through hard times, people try to say “what doesn’t kill you
makes you stronger.” While it’s happening, your response is often
“what the F*CK is that analogy,” but afterward, you look back and
see your growth.
- “Struggles help you survive and give you the
“muscle memory” to push through later.” ~ Lisa Q.
Fetterman
- Going
through hard times shapes you - every struggle that Lisa went
through, including losing her angel investor, shaped her “tapestry”
and moved her business to be what it is today.
- When
bad things happen, you have to mourn. You grieve them, feel your
feelings, and then get up and move on.
- When
facing big decisions, ask yourself, “what is the north star of my
business” and stay true to that.
- Lisa
shares what she would tell her younger self.
Connect with Lisa:
Resilience is KEY. In Business
and In Life. Of course, it’s not always easy. Staying positive when
you keep hearing NO, focusing on your dreams when the world is
stacked against you...none of it is for the faint of heart. How do
you keep your eye on the prize? Resilience. My FREE guide will show
you 3 Steps To Building Rock-Solid Resilience In
Business. Want to make your business dreams come true? Click
HERE!
Music produced by Deejay-O
www.iamdeejayo.com