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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Apr 24, 2019

100 | Lisa Q. Fetterman Shares What To Do To Win Over Your Competition

Everyone in a sales career knows that they are going to hear a NO - and probably one that is pretty devastating. How do you respond to that NO, especially when it’s completely soul-crushing? How do you continue to move forward with your business? It’s how we respond to that NO that can make or break us.

Chef and entrepreneur Lisa Fetterman is a Co-Founder and CEO of Nomiku, the first home sous vide immersion circulator.  She is also the bestselling author of "Sous Vide at Home".

Lisa has been featured in Wired, Make, and Forbes, and was named on Inc, Forbes, and Zagat Survey’s 30 Under 30 lists for her pioneering work in the food space. She has worked at some of the top restaurants in the country including Babbo and Jean-Georges in New York and Saison in San Francisco.

Lisa lives with her husband (and co-founder) Abe and their two children in San Francisco. She is a graduate of NYU’s School of Journalism.

NO is coming our way, whether it be an investor turning down our pitch, or a manufacturer refusing to make our product. We all know that it’s simply a matter of time for anyone in sales to come across that NO.

But what happens when it feels personal? What happens when someone takes our idea or goes to work with a competitor? What about when someone acts unethically, and it’s painful?

Business is business, and we all know that it’s not roses and rainbows. However, you can’t just pretend that the soul-crushing pain of rejection didn’t happen. Magic happens when you realize that you can’t control the behavior of others - only your own!

Your future is in your hands - what will you do after that devastating rejection?

This week’s guest on the Success Unfiltered Podcast, Lisa Q. Fetterman, experienced a devastating NO when her angel investor decided to go work for her direct competitor - as their CEO!

Her choices after hearing that devastating NO changed and shaped her business, helping her stand out as unique and special. In fact, the NO became part of the tapestry of her business - and she is soaring to new heights!

If you’re wondering how you’re going to pick yourself up again after hearing a NO like that, then this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Lisa Q. Fetterman for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Lisa Q. Fetterman.
  • Lisa’s first devastating NO came when her angel investor who chose to work with her direct competitor as their CEO.
  • When he left her company, she still saw him all the time! As long as they are both in the Sous Vide business, they will run in the same circles.
  • So what to do as a response? Lisa feels immense gratitude because without him leaving, she would not have had to pivot her business, but that does not erase the hurt that she experienced from that betrayal.
  • Business is business; it’s not all rainbows and roses.
  • When you have to pivot your business, you find what you are exceptional at, and double down at that aspect. You can’t try to beat the competition at their own game. Focus on what makes you unique and special!
  • What another company does is up to them: you can only control yourself!
  • “When you climb a mountain, you need a guide. The oxygen gets thinner, and it’s harder to breathe - not everyone can make it!” ~ Lisa Q. Fetterman. Business is the same way - the more success you attain, the harder and lonelier it can get.
  • Having community and support through this whole process of entrepreneurship is so important. That way, you can turn to others and ask, “is this normal?” It helps you to stay sane in the process.
  • It’s important to remember that people have done this a thousand times - you’re not alone.
  • If you’re out of money and have to lay off people - which can happen, and it’s devastating - it’s not about you. They probably know it’s coming. Don’t make them carry your emotional devastation with you as their last responsibility.
  • Success is never pure and clean - it’s hard work! It’s never as easy as it looks to be, and even those who have had “easy” success, like lottery winners, have their own share of struggles.
  • When going through hard times, think of the stories of other entrepreneurs - how have they succeeded? How did they persevere?
  • “Success is just surviving to fight another day.” ~ Lisa Q. Fetterman
  • When dealing with struggles, ask yourself, “Can I fight? Do I want this to be real; to keep changing people’s lives?” You will find your answer, and the power to continue!
  • You can’t continue pushing through if you don’t believe that you are doing what you MUST do and what you want to do, with every cell of your body.
  • Appearing on Shark Tank was overwhelmingly positive. If you have a consumer product, you should go on Shark Tank. That is 7 million people watching a free infomercial!
  • “I have so much to be grateful for in my support network - I actually feel really concerned for anyone who doesn't have that. If I have so much support and confidence and wherewithal and felt like a trembling hairless cat, I am truly concerned for folks who don’t have a support network.” ~ Lisa Q. Fetterman
  • Watch the successful pitches before appearing on Shark Tank - channel your inner Sasha Fierce; your alter ego that only gets a YES!
  • When going through hard times, people try to say “what doesn’t kill you makes you stronger.” While it’s happening, your response is often “what the F*CK is that analogy,” but afterward, you look back and see your growth.
  • “Struggles help you survive and give you the “muscle memory” to push through later.” ~ Lisa Q. Fetterman
  • Going through hard times shapes you - every struggle that Lisa went through, including losing her angel investor, shaped her “tapestry” and moved her business to be what it is today.
  • When bad things happen, you have to mourn. You grieve them, feel your feelings, and then get up and move on.
  • When facing big decisions, ask yourself, “what is the north star of my business” and stay true to that.
  • Lisa shares what she would tell her younger self.

Connect with Lisa:

Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!

Music produced by Deejay-O