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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

https://www.thepitchqueen.com/podcast-success-unfiltered/

Feb 17, 2020

140 | Marc St Raymond Shares the Secret to Getting To #1 on Amazon

Do you sell online?

Marc St. Raymond is a co-founder of Jade Leaf Matcha, the number one selling tea brand on Amazon.com and provider of premium quality, CCOF certified organic Japanese matcha at a fair price. In his position, Marc oversees Jade Leaf Matcha’s sourcing and works directly with partnering farms in Japan to provide the highest quality matcha to Jade Leaf Matcha’s consumers.

Prior to Jade Leaf Matcha, Marc applied his talents to software engineering and app development for tech startups, including some alongside Jade Leaf Matcha’s other co-founder, Will Crowthers. It was in this endeavour that he first discovered matcha and saw a gap in the industry. As a result, Marc left his job in tech to become an entrepreneur, founding Jade Leaf Matcha with the core belief that organic matcha green tea is a great addition to a healthy lifestyle.

Online sales can be difficult. There’s so many algorithms, so many competitors - how can you stand out? Service providers must stand out to grow their top line revenue - what’s going to bring in more of those ideal clients?

What’s one of the greatest secrets to achieving amazing online sales growth? 

Reviews.

Reviews are everything in your business: any entrepreneur can make a claim about their business or their product, but it’s the reviews from satisfied customer reviews that other customers trust. 

If you follow up with your customers after they purchase, and ask for their review, you then receive that social proof that other customers want to make a decision.

In fact, more than 70% of your potential customers are reading reviews before they make a purchase. 

I love Yelp so much because it’s a FREE place for reviews. I love reading reviews before I make any purchasing decisions. Having reviews available helps solidify what a great service you offer.

This week’s guest on Success Unfiltered, Marc St Raymond, started a business selling matcha tea using Amazon as one of his distributors. Because of his intentionality in asking for reviews, his business is the number one matcha tea seller on Amazon!

If you’re ready to be inspired by how reviews can jump start your business, you won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

To share your thoughts:

To help the show out:

  • Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe to the show on iTunes.

Special thanks goes out to Marc St. Raymond for taking the time to chat with Michelle. Be sure to join us on 3/2/2020, for our next new episode!

Is Your Prospect Saying “Yes, BUT….” Instead of YES? How do you get to the bottom of their indecision? In our FREE mini- workshop, Master Business Strategist Denise Mandeau and I, the Pitch Queen, use our decades of sales experience to help you distinguish between real objections and big-time excuses. Want to save yourself (and your prospect) time, energy, and unintentional awkwardness? Join us for this FREE mini-workshop How To Get To The TRUTH of Your Prospect’s Objections: A Mini NO BS Workshop From The Pitch Queen right HERE!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Marc St. Raymond.
  • Marc shares about Jade Leaf Matcha, and how it got started.
  • Amazon was where Jade Leaf Matcha got its start in eCommerce - they used that as their primary sales platform for 4 years!
  • The number one reason that businesses don’t grow is because founders don’t work together: they are not unified in their goals for the business.
  • Jade Leaf Matcha started out as a side project, not a main business. It took 3 years for Marc and his business partner, Will, to figure out that they wanted to grow the business. 
  • A NO turned into an opportunity - Will and Marc decided that it was time to grow the business.
  • Founding teams are key in business: you both have to be 100% all in.
  • It’s key to learn how to balance the desire to be all in right now, and being methodical in starting a business.
  • Marc shares about experiences finding a co-packer: their co-packer said NO to working with them, and they had to find a new one! It took several months to find the right copacker.
  • One of the biggest NOs that Marc has experienced has been that they have had NO investors. 
  • As they’ve reached out to investors, they’ve consistently heard NO.
  • That NO turned into them learning more about how they have to add value to their offer for investors, and learn more about how to reach out to them.
  • Jade Leaf Matcha, as a small business, has been a “bootstrap” endeavor, and is looking to continue their explosive growth using the bootstrap mentality.
  • Marc shares about how they’ve reached out to investors, only to get a 100% NO response.
  • Jade Leaf Matcha became the number one matcha sales on Amazon through intentional work.
  • Just being smart on sales tactics on Amazon will help skyrocket your sales.
  • Asking for reviews and following up with customers will be huge for your business. The simple practice of asking for reviews made sales rise for Jade Leaf Matcha.
  • In product sales, packaging and presentation is key - people do make decisions on looks.
  • Orders on your own website let you control the communications: you have to be super intentional about communication with Amazon purchases - you only get a limited chance to communicate with your customers.
  • Focusing on productivity and systems can help streamline your creativity and ideas.
  • Marc shares what he would tell his younger self.

Connect with Marc St. Raymond:

Is Your Prospect Saying “Yes, BUT….” Instead of YES? How do you get to the bottom of their indecision? In our FREE mini- workshop, Master Business Strategist Denise Mandeau and I, the Pitch Queen, use our decades of sales experience to help you distinguish between real objections and big-time excuses. Want to save yourself (and your prospect) time, energy, and unintentional awkwardness? Join us for this FREE mini-workshop How To Get To The TRUTH of Your Prospect’s Objections: A Mini NO BS Workshop From The Pitch Queen right HERE!

Music produced by Deejay-O  www.iamdeejayo.com