May 1, 2019
Episode 101 | Kevin Gelfand Shares How Patience is the Secret to Success
How long is your sales cycle? And what are the obstacles that prevent you from being able to move forward on the business that you’re so excited about? Are you patient or are you on edge at all times?
Kevin Gelfand, Co-Founder and President of Shake Smart, started the concept when he was a college student at San Diego State University. As an avid gym goer, he saw a need for healthy post-workout nutrients that can be customized to an individual’s taste or nutritional preferences.
When he is not working on his business, Kevin is out playing basketball, working out, or playing some sort of “game”. Kevin loves…absolutely LOVES competition and will turn anything into a game. His competitive nature is what drives him to be a better business owner, mentor, friend, and husband.
Kevin and his wife, Jazmine, met in college before Shake Smart and she has supported him in building the Shake Smart empire since day 1. They also live with their two dogs: Bear and Juna.
One of the biggest obstacles in any sales process is the fact that you are only in control of so much.
You create a business plan, present it, and maybe you hear a YES. Or maybe you need to revise it. Or maybe you need to present to others, to get multiple people to sign off on your business ideas and plans.
That can double the time that it takes to get your business going. When I had FITzee Foods, I learned that if I expected to do something in 45 days; I should plan for 90 days. If there was a plan to get something done in 90 days, then I should plan for 6 months. This helped me to learn how to be patient through the process!
Ultimately, patience can be a key takeaway for those of us in the world of sales or entrepreneurship. Since we can only control so much, having patience will help us reach even higher levels of success.
Even better, is when patience helps you be strategic during those long sales cycles.
This week’s guest on the Success Unfiltered Podcast, Kevin Gelfand, works with a long sales cycle, as he takes Shake Smart on college campuses. But when he’s patient, it leads to higher levels of success!
If you’re wondering how you can be creative in your business during a long sales cycle, then this episode of Success Unfiltered is a MUST LISTEN!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Kevin Gelfand for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!
Are Your Sales In A Slump (And Your Patience Is At An END)? Yesterday you were on fire. Now you’re just plain burned out. Have you really lost your business mojo? And how do you get the passion burning again? Take my FREE quiz right here and find out!
Here are a few key secrets we talked about in this episode:
Connect with Kevin Gelfand:
PPS. Are Your Sales In A Slump (And Your Patience Is At An END)? Yesterday you were on fire. Now you’re just plain burned out. Have you really lost your business mojo? And how do you get the passion burning again? Take my FREE quiz right here and find out!
Music produced by Deejay-O www.iamdeejayo.com