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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

https://www.thepitchqueen.com/podcast-success-unfiltered/

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  2. 098 | Amy Lacey Shares How Overcoming Her Biggest Obstacle First Leads to Great Success

098 | Amy Lacey Shares How Overcoming Her Biggest Obstacle First Leads to Great Success

Apr 10, 2019

098 | Amy Lacey Shares How Overcoming Her Biggest Obstacle First Leads to Great Success

When you’re solving a problem in your business, or creating a new product, do you tackle the biggest obstacle in your path, or do you go for the easiest problem to solve?

Amy Lacey is the founder and CEO of Cali’flour Foods, the original gluten-free, grain-free, low-carb cauliflower crust. The company humbly began out of Amy Lacey’s kitchen, when she and her children were baking cauliflower crust pizzas for their Friday game nights, instead of the typical flour-based crust.

Inspired by her Lupus diagnosis in 2010, Amy realized she needed to change her eating habits if she was going to have long-term health and success, and wanted foods that were nutritional without compromising on taste. From spending hours baking cauliflower crusts with her family to selling them at her local farmer's markets, Amy is on a mission to make delicious food accessible for all with Cali’flour Foods. Since creating the first no mess, no-stress cauliflower crust, Amy has grown Cali’flour Foods and started offering other cauliflower product including cauliflower and lentil pasta and new cauliflower thins. Just like the cauliflower crust, the pasta and cauliflower thins are healthy and better-for-you, without sacrificing on taste.

Most entrepreneurs tend to address the easiest issue - pick that “low-hanging fruit” if you will. However, when you tackle your biggest problem first, you’re set up to be even more successful!

See, learning the ins and outs of your biggest challenges teaches you lessons on how to be successful on all of the rest of your challenges!

Plus, you get the benefit that you KNOW that you can handle anything else that comes at you! Everything is easy after you tackle the biggest challenge you continue to keep putting off.

This week’s guest on the Success Unfiltered Podcast, Amy Lacey, tackled the most difficult obstacle first in her business, and I’m confident that it led to her explosive success!

When she had to pivot in her business after hearing a devastating NO, she knew that she had already solved her customer’s biggest problem, and all she had to do was figure out how to get it into their hands.

If you’re ready to get inspired by the power of tackling your hardest business problem first, then this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Amy Lacey for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

What Is The Difference Between Those Who Make It In Business...And Those Who Don’t? Resilience. Staying in the game no matter what happens. But how do you stay true to yourself, power through the challenges, and brush off the naysayers? My three-step guide to build rock-solid resilience will show you how! Click here for your FREE guide “3 Steps To Build Rock-Solid Resilience In Business” and stay on your path, no matter what!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Amy Lacey.
  • After a Lupus diagnosis, Amy switched to a whole food, clean eating diet, to help manage her symptoms
  • As friends and family tasted her foods, they knew that she had hit on an amazing product, and had to create a company to share it with more people.
  • When deciding on the first product to make in mass quanitity, Amy remembered the feedback she had gotten on her cauliflower pizza crust, and how people loved it.
  • It was the hardest product to make at scale! But Amy tackled it and perfected her recipe.
  • “I love serving people, and I love filling a need” ~ Amy Lacey
  • Cali’flour Foods was born to meet a specific need, foods with no fillers that many people with dietary restrictions could eat.
  • Amy started with it because it was the biggest need in her community, was the hardest to make, and perhaps the product that she believed in the most - even her picky children would eat it.
  • When she pitched the idea at a trade show, Albertsons showed interest in carrying the product in all their stores: but had confused Cali’Flour Foods with another similar company - one that used fillers.
  • Amy could have compromised and could have added fillers, which would have reduced the cost and would have sold her product more easily - but that would have been a compromise that she was unwilling to make.
  • Amy turned down multiple offers to compromise her product!
  • Amy operates off the 5 P’s of business: people, purpose, product, passion, and perseverance.
  • When they tackled eCommerce, the company used testimonials to share the story of the product, and went from $7,000 in a month revenue to $124,000 in a month in revenue!
  • “Facts tell, but testimonials sell.” ~ Amy Lacey
  • Never make a decision on fear. Turn fear into action - you may not see results right away, but if you keep going you WILL see results.
  • “I made a great message out of my mess, and am paying it forward. If I had let NO keep spiraling me downward, and not had the courage to break out of that fear, I would never be where I am now.” ~ Amy Lacey
  • Everything changes in business, nothing stays the same.
  • Amy shares what she would tell her younger self.

Connect with Amy:

What Is The Difference Between Those Who Make It In Business...And Those Who Don’t? Resilience. Staying in the game no matter what happens. But how do you stay true to yourself, power through the challenges, and brush off the naysayers? My three-step guide to build rock-solid resilience will show you how! Click here for your FREE guide “3 Steps To Build Rock-Solid Resilience In Business” and stay on your path, no matter what!


Music produced by Deejay-O  www.iamdeejayo.com