Mar 30, 2020
Is your gatekeeper anything like your ideal client? Or, are they basically the exact opposite?
Blair Fletcher Hardy is the co-founder and Head of Brand for Pop & Bottle, the wellness-first coffee brand known for its organic, dairy-free lattes with no refined sugar or junky extras. With more than ten years of experience in branding and design, Blair spearheads Pop & Bottle’s visual team and helps to design the product packaging, create brand assets, and manage the brand’s overall aesthetic. While in London completing a year of study at the University of the Arts London learning the core tenants of branding and design, Blair became fast friends with fellow co-founder Jash Mehta. Fast forward a few years later, Blair relocated to the Bay Area. Blair reconnected with Jash and the two bonded over their love of San Francisco’s farm-to-table food culture and, of course, coffee. The two females founded Pop & Bottle in 2014 with a broader commitment to provide clean, plant-based beverages that are meant to elevate the everyday.
The gatekeeper is one of the most important business relationships that you can develop. Of course it’s important to connect with your ideal client, and those who are going to help you increase your top line revenue, but learning how to win over a gatekeeper is a game changer.
That gatekeeper is often the key to your success!
When I was looking at getting FITzee Foods in The Vitamin Shoppe stores in New York and New Jersey, I knew that it was going to be hard. They’d have to get new permits and remodel their stores. It would not be a small undertaking, and it would require that I engage and enroll the right person to help me! By way of research and figuring out who the right person was, I found the perfect person to make it happen: Doug Jones.
But I didn’t have a connection with Doug. Yet. However, I did build a connection with someone who knew Doug well: Evelyn. His Executive Assistant.
Every time that I was in New Jersey, I would make it a priority to meet up with Evelyn. I’d bring her coffee or other things that she liked, and we’d chit chat. Our relationship grew over the years, and she was able to connect me to Doug.
That relationship with Evelyn connected me to the right person that I needed a YES from, and I was able to get FITzee Foods in The Vitamin Shoppe, thanks to my relationship with the gatekeeper!
This week’s guest on Success Unfiltered, Blair Fletcher Hardy, created a healthier alternative to lattes and coffee drinks. She just needed to connect with health food stores in order to get Pop and Bottle on their shelves. The problem was that she found that the gatekeepers didn’t always prioritize healthy products, so they weren’t always connected with her mission. She had to find different ways to connect with those gatekeepers in order to get a YES!
Is your gatekeeper anything like your ideal client? If not, you won’t want to miss this week’s episode of Success Unfiltered!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
To share your thoughts:
To help the show out:
Special thanks goes out to Blair Fletcher Hardy for taking the time to chat with Michelle. Be sure to join us on 4/13/2020 for our next new episode!
Your Business Depends On Relationships. And You Can Start Building Them TODAY!
Business is about mutually beneficial connections with REAL live people. But creating those relationships doesn’t have to be a scary ordeal! All you have to do is show up, be yourself, and connect with people in a genuine way. Listen more than you talk. Don’t rule out anyone for a potential conversation. And stay open to opportunities no matter where you are. Sound like a lot of work? It doesn’t have to be! My FREE guide, “3 Simple Steps To Building Relationships ANYWHERE” will show you how to come out of your shell, embrace new connections, and “get out there” without stressing yourself out! Grab it HERE!
Here are a few key secrets we talked about in this episode:
Connect with Blair Fletcher Hardy:
Your Business Depends On Relationships. And You Can Start Building Them TODAY!
Business is about mutually beneficial connections with REAL live people. But creating those relationships doesn’t have to be a scary ordeal! All you have to do is show up, be yourself, and connect with people in a genuine way. Listen more than you talk. Don’t rule out anyone for a potential conversation. And stay open to opportunities no matter where you are. Sound like a lot of work? It doesn’t have to be! My FREE guide, “3 Simple Steps To Building Relationships ANYWHERE” will show you how to come out of your shell, embrace new connections, and “get out there” without stressing yourself out! Grab it HERE!
Music produced by Deejay-O www.iamdeejayo.com