Preview Mode Links will not work in preview mode

Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

https://www.thepitchqueen.com/podcast-success-unfiltered/

Dec 26, 2018

083 | Bobby Cardwell Shares Why You Need a “Red Rope” Policy for Clients and Investors

In 2011, Bobby Cardwell, created Health Talks Online as a full-service web, marketing and production answer for those in the functional medicine space. The company created technology solutions via individual websites, social media integration and leveraging the various technology platforms to reach a global audience and help clients reach the masses with their important health messages, products and services.

If I told you that you could hand pick the clients you work with, and could get rid of any that you’re unhappy with… Would you keep all of your current clients, or would you let some go?

My guess is that you’d let a few of them go.

Entrepreneurs often take on each and every potential client that comes their way, never taking the time to determine whether they’re an ideal client or not. Which often means that your client roster is full of people that you’d rather not be working with. That sucks!

In this week’s Success Unfiltered, my guest, Bobby Cardwell, shares how he created a top ten list of standards (or like I call them a “Red Rope” policies) that his ideal clients or investors have to meet.

This list that Bobby and his business partner have created has proven very useful. The one time they didn’t use it, they ended up with some serious financial difficulties. You’ll have to listen to this episode to get the full story!

If you’re done taking on clients that aren’t your ideal clients, then this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

To share your thoughts:

To help the show out:

  • Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe to the show on iTunes.

Special thanks goes out to Bobby Cardwell for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

P.S. How Do You Meet Your Ideal Clients? EVERYWHERE! Here’s How You Start...

Where are your ideal clients? Everywhere you look! It’s just a matter of staying open to connections, taking action, and staying in the game! Connections happen in line at Starbucks. At 30,000 feet. At the car wash or at the gym. The opportunities are endless. You just have to take them! How do you start? Let my FREE guide show you the way to connect with anyone, anywhere--and maybe even meet your next new client! Get “3 Simple Steps To Building Business Relationships ANYWHERE” right HERE

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Bobby Cardwell.
  • Bobby shares a little bit about what his company does.
  • When Bobby created his company he was told NO in many different ways. People said he’d go bankrupt and that what he was creating wouldn’t work, but that didn’t stop him. Bobby shares the full story in this episode.
  • If you’re struggling with naysayers, and people telling you that you’re bound to fail, Bobby offers some incredible advice to get through this.
  • When an incredible opportunity came up, Bobby and his business partner Bob, had to turn them away, because it was going to take them away from their goals. Bobby explains that aligning with their goals, of helping as many people as possible, it makes it easier to say NO to those bigger opportunities.
  • Another great way to make it easier to stayed focus on your goals, is to create a top ten list of goals / standards and keep your focus on those.
  • Bobby’s most devastating NO occurred when he and his business partner Bob decided to bring on a third business partner. This NO cost the company $75K and led to some financial trouble. Bobby shares all the juicy details in this episode!
  • If you’re considering bringing on a business partner, be sure to do your due diligence and research them, EVEN if you are friends with them. Friends do not always make the best business partners.
  • Bobby shares three additional tips for ensuring you bring on the right type of business partners.
  • After the trouble with the third business partner, Bobby had to be incredibly transparent with everyone involved with his company, because it financially hit them pretty hard.
  • Health Talks Online has basically been bootstrapped by Bobby and Bob and they’re proud of that. They frequently turn investors away because they want a controlling portion of the company, and their visions just don’t align with Bobby’s.
  • Bobby shares what he does to avoid burnout within his business.
  • Bobby shares what he would tell his younger self.

Connect with Bobby Cardwell:

P.S. How Do You Meet Your Ideal Clients? EVERYWHERE! Here’s How You Start...

Where are your ideal clients? Everywhere you look! It’s just a matter of staying open to connections, taking action, and staying in the game! Connections happen in line at Starbucks. At 30,000 feet. At the car wash or at the gym. The opportunities are endless. You just have to take them! How do you start? Let my FREE guide show you the way to connect with anyone, anywhere--and maybe even meet your next new client! Get “3 Simple Steps To Building Business Relationships ANYWHERE” right HERE!

Music produced by Deejay-O  www.iamdeejayo.com