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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Mar 6, 2019

093 | Drew Harrington Shares Why You Need to Perfect Your Pitch

Yasso Co-founder and Co-CEO, Drew Harrington, 32, was a D1 collegiate athlete who attended American University as well as Northeastern University. After recognizing a gap in the better-for-you dessert space, he and his childhood best friend Amanda Klane co-founded Yasso Frozen Greek Yogurt in 2010 after attending Penn State’s Ice Cream Camp. As the creative visionary behind the brand, Drew primarily spearheads the development of engaging strategy and marketing initiatives for the brand’s newest and upcoming innovations. In 2011, Yasso released the world’s first frozen Greek yogurt bar on shelves in three fruit flavors. After doing market research, it showed consumers wanted more indulgent-tasting flavors reminiscent of nostalgic ice cream shop scoops.

How well do you know your pitch? Is it deep inside of you? Has it become a part of you?

Here’s the thing: you should practice your pitch so much that it becomes a part of you. Before Drew appeared on the show, Million Dollar Idea, he practiced his pitch in front of the mirror. He made his pitch a part of himself.

When Drew gave his pitch to a manufacturer to get buy-in to use their equipment to produce the first round of Yasso, he knew his pitch. It was authentic and part of who he was, and that landed him the manufacturing time that was required to get Yasso off the ground - and then, started Yasso.

Before I pitched on Shark Tank, I had Shark Tank parties, and I would practice my pitch in front of my friends and investors. I made my pitch part of me, so that when it was time to present to the Sharks, I was ready.

My guest on this week’s Success Unfiltered, Drew Harrington had one last chance to make his dream happen - it all came down to one perfect opportunity!

In this episode, Drew Harrington shares his story about his education through the school of “experience,” and how he turned an idea into a successful ice cream company, now serving more than 17,000 retail locations.

If you’re ready to get inspired about having your pitch be a part of you, and what happens when you achieve that, then this episode is a MUST LISTEN episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Drew Harrington for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

You Love What You Do. So How Do You SELL It? If you love what you do but you choke up on the pitch, you’re not alone! How do you share what you do so it’s clear, intriguing, and memorable? Learn how to ROCK your sales pitch (without feeling like a fake!) with my guide, “3 Steps To ROCK Your Pitch (And Get More Sales)

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Drew Harrington
  • Drew shares his story about growing up with his best friend and future business partner, Amanda.
  • Drew dropped out of college, and got an office job.
  • Drew got the idea for Pool Pong, an inflatable beer pong table.
  • It was a Million Dollar Idea - literally! Drew knew his pitch inside and out, practicing in the mirror, and won on the TV show, Million Dollar Idea.
  • Ready to learn from failure? Drew learned valuable lessons about business when the product he created had quality control issues, and a similar product emerged on the market - for cheaper.
  • Drew and Amanda came up with a creative new idea: greek yogurt ice cream so that everyone could indulge without guilt.
  • Got a great idea that the world needs to know? Sometimes it takes time! It took two years before Drew and Amanda were able to make their big pitch and the company took off!
  • It was their last chance to pitch their greek yogurt ice cream product - and it landed because someone took a chance on Drew’s pitch.
  • Don’t forget to celebrate success - before Drew and Amanda cashed a big check from their supplier, they went out for a simple celebration. Their entire team took time to celebrate everything!
  • Pivot! Sometimes you have to pivot to fit the needs of your clientele. Yasso started with fruit flavors but Drew and Amanda found that they needed to expand - and quickly - to satisfy the wants & desires of their ideal client.
  • Drew shares what he would tell his younger self.

Connect with Drew Harrington:

You Love What You Do. So How Do You SELL It? If you love what you do but you choke up on the pitch, you’re not alone! How do you share what you do so it’s clear, intriguing, and memorable? Learn how to ROCK your sales pitch (without feeling like a fake!) with my guide, “3 Steps To ROCK Your Pitch (And Get More Sales)

Music produced by Deejay-O