Mar 6, 2019
093 | Drew Harrington Shares Why You Need to Perfect Your Pitch
Yasso Co-founder and Co-CEO, Drew Harrington, 32, was a D1 collegiate athlete who attended American University as well as Northeastern University. After recognizing a gap in the better-for-you dessert space, he and his childhood best friend Amanda Klane co-founded Yasso Frozen Greek Yogurt in 2010 after attending Penn State’s Ice Cream Camp. As the creative visionary behind the brand, Drew primarily spearheads the development of engaging strategy and marketing initiatives for the brand’s newest and upcoming innovations. In 2011, Yasso released the world’s first frozen Greek yogurt bar on shelves in three fruit flavors. After doing market research, it showed consumers wanted more indulgent-tasting flavors reminiscent of nostalgic ice cream shop scoops.
How well do you know your pitch? Is it deep inside of you? Has it become a part of you?
Here’s the thing: you should practice your pitch so much that it becomes a part of you. Before Drew appeared on the show, Million Dollar Idea, he practiced his pitch in front of the mirror. He made his pitch a part of himself.
When Drew gave his pitch to a manufacturer to get buy-in to use their equipment to produce the first round of Yasso, he knew his pitch. It was authentic and part of who he was, and that landed him the manufacturing time that was required to get Yasso off the ground - and then, started Yasso.
Before I pitched on Shark Tank, I had Shark Tank parties, and I would practice my pitch in front of my friends and investors. I made my pitch part of me, so that when it was time to present to the Sharks, I was ready.
My guest on this week’s Success Unfiltered, Drew Harrington had one last chance to make his dream happen - it all came down to one perfect opportunity!
In this episode, Drew Harrington shares his story about his education through the school of “experience,” and how he turned an idea into a successful ice cream company, now serving more than 17,000 retail locations.
If you’re ready to get inspired about having your pitch be a part of you, and what happens when you achieve that, then this episode is a MUST LISTEN episode of Success Unfiltered!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Drew Harrington for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!
You Love What You Do. So How Do You SELL It? If you love what you do but you choke up on the pitch, you’re not alone! How do you share what you do so it’s clear, intriguing, and memorable? Learn how to ROCK your sales pitch (without feeling like a fake!) with my guide, “3 Steps To ROCK Your Pitch (And Get More Sales)
Here are a few key secrets we talked about in this episode:
Connect with Drew Harrington:
You Love What You Do. So How Do You SELL It? If you love what you do but you choke up on the pitch, you’re not alone! How do you share what you do so it’s clear, intriguing, and memorable? Learn how to ROCK your sales pitch (without feeling like a fake!) with my guide, “3 Steps To ROCK Your Pitch (And Get More Sales)
Music produced by Deejay-O www.iamdeejayo.com