Aug 7, 2019
115 | Chris Hunter Teaches Us How to Create Sales Urgency with an Exclusive Offer
Do you ever feel like investors take forever to make a decision? Do you know how to really entice investors by providing them with an exclusive offer?
Chris Hunter is the Co-Founder and CEO of Koia, the 100 percent plant protein drink that is naturally craveable and uses simple ingredients to deliver unparalleled nutrition. In 2016 Hunter joined the Koia team, quickly scaling the brand by launching it nationally at Whole Foods Market in September 2016 and driving it to become the most productive protein brand in the natural channel in less than 18 months. Hunter believes plant protein is the future, but that it will only work if people love how it tastes. Koia achieves this as it has low sugar and high protein but doesn’t compromise on flavor. Koia is now sold in more than 4,000 stores across the country and recently expanded its portfolio with their new Fruit Infusions.
You’ve pitched and you’ve pitched, but here’s what you’re hearing:
Does this sound familiar? What does it take to get to a fast YES! It might be time to consider how you can build in urgency into your offers, to help investors make a fast, confident decision.
I have a friend who is a VP of marketing for a watch company, and they make exclusive, limited-edition products.
Let’s say that a baseball team is going to the World Series, and the company makes a small number of high-end watches that celebrate that accomplishment.
By making this product incredibly limited, the demand grows higher, and people who want to buy the watches are encouraged to make a fast decision so they don’t miss out! And at premium pricing.
A small supply of a great product can often create a high demand, which leads to a greater sense of urgency to make a fast decision, whether it be to purchase, or invest.
This week’s guest on Success Unfiltered, Chris Hunter, learned that when he changed how he presented his business to investors, he was able to create a sense of exclusivity and urgency. That led to sold-out products, and a high consumer demand, which created opportunities for Chris to expand his business even further.
Are you ready to create a sense of urgency & more demand with your product or service? If so, this episode of Success Unfiltered is a MUST LISTEN!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
To share your thoughts:
To help the show out:
Special thanks goes out to Chris Hunter for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!
What Makes The Pitch Perfect? Do you love what you do but don’t know how to tell people about? Stop stressing over the perfect pitch! Get on that elevator with confidence and tell the world what you do with style. Grab my FREE Guide 3 Steps To ROCK Your Pitch (And Get More Sales)!
Here are a few key secrets we talked about in this episode:
Connect with Chris Hunter:
What Makes The Pitch Perfect? Do you love what you do but don’t know how to tell people about? Stop stressing over the perfect pitch! Get on that elevator with confidence and tell the world what you do with style. Grab my FREE Guide 3 Steps To ROCK Your Pitch (And Get More Sales)!
Music produced by
Deejay-O www.iamdeejayo.com