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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Aug 28, 2019

118 | Lindsay Cook Shares How Sales Success Requires Endless Persistent Follow Up

Do you ever struggle with the endless persistence of follow up?  

Lindsay Cook is the co-founder and CEO of FitOn - a new digital fitness company that is redefining the workout experience with the ultimate platform for group fitness - anytime, anywhere. Cook has always been a proponent of fitting fitness into her life to help release the built up stress that came with being a mother and working long hours. When she realized that balancing such a busy lifestyle was a struggle that not only she faced, she knew something had to be done. That’s where the idea for FitOn came to be and in January of 2019 Cook introduced the world to the fitness app that provides on-demand fitness classes that fit the user's moods and locations at any given moment.

Follow up feels endless, doesn’t it?

One of the most surprising aspects of sales is how many people do not follow up. But, if you’ve been following me for ANY length of time, you know follow up is key! 

Investors, influencers, and consumers are constantly hit with opportunities and content - but when you personally follow up with them, you set yourself apart with the connections!

But still, so many people do not follow up, because they are afraid.

You’ve given your pitch, and you don’t have an immediate answer. Your business is on the line, you’ve got to figure out your investors, where the money is coming from, and who you will be working with. But the fear of the NO stops many people from following up.

I like to think of it like this: when you follow up, you’ve got a 50/50 chance of a YES! But if you do not follow up, you have a 100% chance of a NO! 

Even worse: it wasn’t the person you pitched to that said NO: it was YOU who said NO to yourself when you didn’t follow up!

This week’s guest on Success Unfiltered, Lindsay Cook, powered through the endless persistence of follow up as she created the FitOn App. When working with fitness influencers to help grow the workouts they had available on the app, she had to follow up endlessly - and the results have paid off!

Are you ready to be inspired to learn the importance of the follow up? If so, this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Lindsay Cook for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

What Is The Number ONE Way People Miss Out On Sales? They ask for the sale once...and never ask again! Learn why FOLLOW UP is the key to making more sales and skyrocketing your income, and let me show you 7 ways to make the perfect follow-up game plan!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Lindsay Cook.
  • Lindsay’s first major rejection was when she asked for a promotion at her company and was told to “wait her turn.”
  • That rejection caused her to reflect on what she really wanted out of life, and what her priorities are: it caused her to join a small startup called FitBit!
  • “I went from a learning curve that was pretty flat to honestly one of exponential growth because when you've got great business challenges you just learn how to do so many different skill sets that you haven't yet accomplished.”
  • Turns out, that rejection was one of the best things that ever happened to her! It was the push that she needed to go pursue something new.
  • In business, you have to get used to the “noise” - the day to day things that happen and that must be dealt with. Eventually, you get used to it, and you can actually focus on the important “noise” that matters.
  • “The more people that tell others about your business for free, the better that you'll have the chance of really growing and getting people to use your product.” ~ Lindsay Cook
  • Lindsay shares her tips for engagement and growing that audience.
  • The first key is having evangelists for the product; the people who are actively using your product, loving it, and sharing it with others and spreading the word. 
  • Lindsay and her team actively engage with people who use the app frequently, and learn from them and use that feedback to improve the product. For those evangelists, it’s not about the money - it is about the connections!
  • Social community is also key - getting notifications that your friend worked out encourages you to do the same thing!
  • Focus on what will bring people back for more!
  • Rejection is continuous: it doesn't go away.
  • Lindsay’s toughest rejections came early on, when looking for fitness coaches to work with her on the app. She’d spent all the hard work creating it, and developing it, and then people said NO to her when it came time to request workouts from the fitness coaches!
  • The key is to brush that off and keep on going!
  • Often, a YES has a snowball effect, and brings more YES’s!
  • Every NO made Lindsay’s vision stronger: she would evaluate why the person said NO, and make tweaks to make the business even better.
  • Lindsay reached people by sharing her personal story, and her vision for something different.
  • You just have to be endlessly persistent with people, and follow up!
  • When you’re working with investors raising seed money, you almost have to oversell yourself, because if these investors don’t choose you, there’s going to be someone else walking in the door right behind you.
  • Investors don’t just invest in the idea: they invest in the person behind the idea.
  • Keep a list of your contacts that you’ve made, along with your status, and follow up constantly! Eventually, you’ll start to see wins populate on that spreadsheet as you follow up!
  • Lindsay shares what she would tell her younger self.

Connect with Lindsay Cook:

What Is The Number ONE Way People Miss Out On Sales? They ask for the sale once...and never ask again! Learn why FOLLOW UP is the key to making more sales and skyrocketing your income, and let me show you 7 ways to make the perfect follow-up game plan!

Music produced by Deejay-O