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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Nov 6, 2019

128 | Becca Brown Teaches Us to Serve Pizza with Our Sales Pitch

Does your pitch ever feel like it’s falling flat?

Becca Brown, the cofounder of Solemates, a brand of footwear solutions and accessories. Known for their flagship product that was featured on Shark Tank (a patented high heel cap that prevents high heels from sinking into grass and getting damaged), they make products that make you more comfortable in your shoes.  Solemates was born out of personal necessity - they were tired of ruining their shoes! Becca has a passion for entrepreneurship and loves supporting other aspiring entrepreneurs achieve their dreams.

Have you ever watched the movie Hitch?

I don’t watch a lot of TV, but I do love movies! I was recently on a plane and ended up watching Hitch. In this movie, Will Smith stars as a dating coach. 

One of his clients wants to get the attention of the woman he likes and calls on Hitch to help. Together, they study the woman: what does she like? What is important to her? What will speak to her?

Hitch isn’t there to make them fall in love. If you could call a relationship a fire, Hitch was the one to help them find that spark, to know if it truly would catch.

The research that Hitch and his clients did helped them to be able to light that spark and see what would happen.

As we’re pitching investors, customers, and brands, we need to find how to light that spark, and sometimes, it requires an extra level of creativity.

This week’s guest on Success Unfiltered, Becca Brown, is the co-founder of Solemates, a line of shoe accessories specifically designed to keep high heels from sinking into the grass. When Becca was exploring creative ways to be carried in David’s Bridal, she ended up catching the approval of Oprah instead!

How did she get their attention? You’ll have to listen to find out! HINT! It has to do with Pizza!

Be inspired to think outside the box when you connect with your ideal clients: make sure that you tune into this episode of Success Unfiltered to learn new ways and ideas to connect!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Becca Brown for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

What Makes The Pitch Perfect? Do you love what you do but don’t know how to tell people about? Stop stressing over the perfect pitch! Get on that elevator with confidence and tell the world what you do with style. Grab my FREE Guide 3 Steps To ROCK Your Pitch (And Get More Sales)!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Becca Brown, Shark Tank vet of the month.
  • Becca describes Solemates, her brand of shoe accessories to help keep high heels from sinking when walking on grass.
  • Becca and her business partner, Monica, came up with the idea when at Columbia Business School. For a class project, they presented the idea and the business plan.
  • The retail expert giving feedback said that NO one would be interested in putting an ugly piece of plastic on a high heel. 
  • It was hurtful and disappointing to hear that, especially at the beginning of their entrepreneurial journey, but Becca and Monica decided to turn that NO into fuel to keep themselves going!
  • “To offset disappointment, go back to basics. Figure out what things you can take personal satisfaction and confidence off of on a daily basis. It sounds cliche, but know yourself.” ~ Becca Brown
  • “Knowing yourself doesn’t make you bulletproof against rejections because you’re human. It just gives you the tools to be able to get back to that confident base.”  ~ Becca Brown
  • Becca shares about her Shark Tank experience, and how it was surprising that the first Shark to say NO was the woman who wore high heels.
  • Preparation was the key to staying calm and cool and collected in the face of rejection.
  • Becca and Monica took media training before they appeared on Shark Tank: the goal was to learn how to be calm when uncomfortable, and they were equipped to handle whatever came their way.
  • One particular key point was to be mindful of facial expressions, especially their resting expression.
  • Some of the first customers of Solemates were bridal boutiques. They had their sights set on David’s Bridal, but it was difficult to get into stores like David’s Bridal. 
  • They had to come up with a persuasive sales pitch to get the attention of David’s Bridal, so they sought out bridal shows, other retailers, and “confidence builders.”
  • Every situation requires a different approach, Becca shares. In order to stand out, you can’t use a one size fits all way of doing things.
  • Don’t be afraid to use common interests to connect: if you wanted to connect with Becca, you’d want to talk about cycling because she shares so much about her love for cycling.
  • Think outside the box: check out other social media platforms. What are some of your mutual LinkedIn connections? Do you know someone who knows the person you’re trying to connect with?
  • Solemates was promoted by Oprah because Becca was creative in how she connected! By ordering the staff their favorite pizza, they delivered her media kit to the key person she needed to connect with, that is the kind of sales talk that can get you places you have never been! Like Oprah featuring your product.
  • Becca shares what she would tell her younger self.

Contact Becca Brown:

What Makes The Pitch Perfect? Do you love what you do but don’t know how to tell people about? Stop stressing over the perfect pitch! Get on that elevator with confidence and tell the world what you do with style. Grab my FREE Guide 3 Steps To ROCK Your Pitch (And Get More Sales)!

Music produced by Deejay-O