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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Dec 4, 2019

132 | Melissa Gersin Teaches Us Why Fear-Based Thinking Has to Go!

Are you making fear-based business decisions?

Melissa Gersin is a Maternity Nurse and Infant Crying Specialist turned accidental entrepreneur. She had an idea for a product and with no business background, brought her vision to life with a playful and inquisitive approach combined with sheer grit and determination. Her invention, the Tranquilo Mat, is a one-of-a-kind portable and versatile solution to help parents easily soothe their babies and help them fall asleep faster and stay asleep longer. From her job in the hospital to her Shark Tank experiences (her idea prompted a bidding war with the Sharks) and through a successful acquisition, Melissa is always willing to tell her story raw and unfiltered in hopes of inspiring others.

Fear is one of the biggest enemies that new entrepreneurs face. 

Fear of failure; fear of what others think of them. Fear of making the wrong choices; whether it be choosing the wrong supplier or even choosing the wrong business. Fear of the wrong investors. As odd as it may sound, some entrepreneurs even battle the fear of success: how success could change them; what would happen if they reached the next level.

Fear stops many entrepreneurs from even stepping out and pursuing their dreams.

When you run your business from a place of fear, you cannot make the most strategic decisions that help you grow.

Fear causes you to make small decisions and hold yourself back. 

When you face your fears, and follow your gut, you’ll see yourself making smarter decisions, and growing.

This week’s guest on Success Unfiltered, Melissa Gersin, is a nurse and creator of the Tranquilo Mat, a soothing mat for babies. As a nurse, Melissa saw the need, but pushed past her fears when the hospital she worked at said NO, and when she was faced with NO throughout her journey. 

If you’re feeling discouraged by fear, and ready to be inspired by what happens when you overcome those fears, you’ll want to tune in to this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Melissa Gersin for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

Are You Afraid To Ask For The Sale Because They Might Say NO? What if I told you that rejection in business actually means that you’re on the right track? Click here and learn 3 reasons why getting a NO means that you’re closer to a YES than you might think!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Melissa Gersin.
  • Melissa shares about the Tranquilo Mat, and how she was inspired to make it.
  • When Melissa first made the Tranquilo Mat, she was told NO that there was NO market, and that NO one would be interested!
  • After she heard NO, Melissa set aside the idea for at least 6 months.
  • Finally, she picked it back up again because she couldn’t let the idea go.
  • “If everyone says it’s a bad idea, maybe there is value there. If it's half or less than half of the people say this is stupid and I don't care if they're an expert or not in the field you know if they give you a no they're just not your right audience they just don't get it.” ~ Melissa Gersin.
  • That NO paved the way for Melissa to own her business: she did not have to work with the hospital that she worked with, since they had said NO.
  • There are people out there who don’t want to see you succeed: you have to ignore their feedback.
  • Even though they did not meet crowdfunding goals for the Tranquilo Mat, Melissa considers it a success. New people learned about the product!
  • After the crowdfund was over, Melissa received devastating news: the manufacturer would not be able to pass inspections. Thankfully, they were able to find a backup manufacturer quickly.
  • At first, Melissa was handling fulfillments herself, but knew that she would not be able to continue and be able to grow.
  • She had two choices for amazon fulfillment: a bigger fulfillment company that was more expensive, and a smaller company with low costs.
  • Even though it didn’t feel right to Melissa, she said YES to the smaller, less expensive company.
  • Melissa knew that she made her choice because of a fear of failure: fear that her company wouldn’t grow, and wouldn’t be able to meet numbers that would make a larger fulfilment company a wise choice.
  • Soon, Melissa learned that they had made a bad choice. Due to customer service issues, Tranquilo‘s Amazon ratings began to plummet. They had to act fast to get their inventory back from the fulfilment center.
  • In business, don’t do handshake deals: get contracts!
  • In the end, Melissa was able to retrieve her inventory, but it took some work.
  • Melissa shares about her Shark Tank experience, including an embarrassing moment where she did math wrong while negotiating the contract.
  • Trust your gut in your business: sometimes the decisions that you make won’t always make logical sense, but in the long run, you will be glad that you made the choices that you did.
  • Melissa shares about the confidence that she has gained as an entrepreneur.
  • “Trust your gut, and enjoy the ride!” ~ Melissa Gersin
  • Melissa shares what she would tell her younger self.

Connect with Melissa Gersin:

Are You Afraid To Ask For The Sale Because They Might Say NO? What if I told you that rejection in business actually means that you’re on the right track? Click here and learn 3 reasons why getting a NO means that you’re closer to a YES than you might think!

Music produced by Deejay-O