Dec 25, 2019
135 | Darin Olien Shares How He Started a Superfood Empire
How much energy do you have to spend on your work?
Darin Olien is the co-founder of Barùkas, a new good for you, good for the planet superfood nut company and well-known global “superfood hunter". Darin is best known for developing an ongoing formulation for a fitness company, Beachbody’s, wildly successful whole-food supplement, Shakeology, narrating his experience in his book Superlife: The 5 Forces That Will Make You healthy, Fit & Eternally Awesome. Darin is based in Malibu, California, and is currently working on a new docuseries for Netflix about healthy foods around the world launching later this year.
Energy is currency, and we have only so much energy to spend.
So what are you spending your energy on? And how are you investing that energy?
It’s easy to think that money is our primary currency, but the reality is that money is just a byproduct of how we spend our energy.
When FITzee Foods was open, I spent so much energy on my business. I spent time talking to investors, helping create new products, and taking care of the everyday activities that go into running a business.
Choosing to focus my energy on increasing top line revenue was an investment I chose to make: that was an investment that paid off as our top line revenue increased!
We only get so much energy, and have to invest it wisely. Everything that we choose to do takes energy, and you’d be surprised at how quickly you can run out of energy when you are not investing in the best things for your business and your own growth.
This week’s guest on Success Unfiltered, Darin Olien, was dubbed the superfood hunter. He was so passionate about finding unknown superfoods, that Beachbody approached him to put together the original formula for Shakeology! His unique passion did not come without a price: Darin had to learn how to say NO to the fears of others and pursue his dream of making the world a more superfood-filled place!
If you’re feeling held back by the fears of others (especially your family!), you’re going to be inspired by Darin’s story. You won’t want to miss this week’s episode of Success Unfiltered!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Darin Olien for taking the time to chat with Michelle. Be sure to join us Monday, January 6th! Success Unfiltered is switch days and frequency! Be on the lookout for a new Success Unfiltered every other week, on Mondays.
Do You Know When To Say NO? Stop signing up the wrong clients! Click HERE To Learn When To Say NO (and save your sanity!)
Here are a few key secrets we talked about in this episode:
Connect with Darin Olien:
Do You Know When To Say NO? Stop signing up the wrong clients! Click HERE To Learn When To Say NO (and save your sanity!)
Music produced by Deejay-O www.iamdeejayo.com