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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

Dec 25, 2019

135 | Darin Olien Shares How He Started a Superfood Empire

How much energy do you have to spend on your work?

Darin Olien is the co-founder of Barùkas, a new good for you, good for the planet superfood nut company and well-known global “superfood hunter". Darin is best known for developing an ongoing formulation for a  fitness company, Beachbody’s, wildly successful whole-food supplement, Shakeology, narrating his experience in his book Superlife: The 5 Forces That Will Make You healthy, Fit & Eternally Awesome. Darin is based in Malibu, California, and is currently working on a new docuseries for Netflix about healthy foods around the world launching later this year.

Energy is currency, and we have only so much energy to spend.

So what are you spending your energy on? And how are you investing that energy?

It’s easy to think that money is our primary currency, but the reality is that money is just a byproduct of how we spend our energy.

When FITzee Foods was open, I spent so much energy on my business. I spent time talking to investors, helping create new products, and taking care of the everyday activities that go into running a business.

Choosing to focus my energy on increasing top line revenue was an investment I chose to make: that was an investment that paid off as our top line revenue increased!

We only get so much energy, and have to invest it wisely. Everything that we choose to do takes energy, and you’d be surprised at how quickly you can run out of energy when you are not investing in the best things for your business and your own growth.

This week’s guest on Success Unfiltered, Darin Olien, was dubbed the superfood hunter. He was so passionate about finding unknown superfoods, that Beachbody approached him to put together the original formula for Shakeology! His unique passion did not come without a price: Darin had to learn how to say NO to the fears of others and pursue his dream of making the world a more superfood-filled place!

If you’re feeling held back by the fears of others (especially your family!), you’re going to be inspired by Darin’s story. You won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Darin Olien for taking the time to chat with Michelle. Be sure to join us Monday, January 6th! Success Unfiltered is switch days and frequency! Be on the lookout for a new Success Unfiltered every other week, on Mondays.

Do You Know When To Say NO? Stop signing up the wrong clients! Click HERE To Learn When To Say NO (and save your sanity!)

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Darin Olien.
  • Darin shares how he became the superfood hunter.
  • Beachbody actually approached Darin and asked him to help formulate a superfood shake for their program. 
  • Darin said YES to Beachbody: but it took two years to develop the formula. In 10 years, it has grown to be a $3.5 Billion dollar product.
  • The most crushing NO from Darin came from family and friends urging him not to pursue his passion for superfood, and traveling the globe to find and discover superfoods.
  • Fear led to his family telling Darin that he should say NO to his dreams.
  • When Darin really dug into that fear, he found that what made his family say NO was exactly what he should say YES to!
  • Recognizing the fears and priorities of his family helped Darin see what drove him, and how he was different from others.
  • Darin decided that he was going to say NO to the opinions of others and follow his convictions. 
  • In fact, the more that he heard NO, the more strong Darin’s drive became! He was saving his currency (energy) for what really mattered to him.
  • Now, when Darin shares about his business and what he is doing, he is very intentional what he shares, and who he shares with. That means that often, he doesn’t share about his trips until after he returns.
  • Remember, when people tell you NO, you shouldn’t do something, it is often because they are projecting their own fears on you.
  • Darin has advice for when people tell you NO: “Don't respond, don't defend, don't spend energy defending yourself. You and you alone know the reasons for why you're doing it and and that is the anchor of all of it.” ~ Darin Olien
  • Learn to love rejection and NO’s: they help you learn and discover more about your passion and drive.
  • NO makes you better!
  • When you hear NO, work through it! Darin works through NO’s and rejections quietly first, and gets clarity before working with others.
  • Darin shares the story of a potential partner undercutting the deal that he was working on, and how he had to process that NO! It would have impacted the entire business he was building.
  • When Darin was quiet first, and dealt with that NO, he was able to work with others to find a solution.
  • By working through NO’s quietly first, you are able to put yourself into a place of power.
  • Darin shares what he would tell his younger self.

Connect with Darin Olien:

Do You Know When To Say NO? Stop signing up the wrong clients! Click HERE To Learn When To Say NO (and save your sanity!)

Music produced by Deejay-O