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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

May 1, 2019

Episode 101 | Kevin Gelfand Shares How Patience is the Secret to Success

How long is your sales cycle? And what are the obstacles that prevent you from being able to move forward on the business that you’re so excited about? Are you patient or are you on edge at all times?

Kevin Gelfand, Co-Founder and President of Shake Smart, started the concept when he was a college student at San Diego State University. As an avid gym goer, he saw a need for healthy post-workout nutrients that can be customized to an individual’s taste or nutritional preferences.

When he is not working on his business, Kevin is out playing basketball, working out, or playing some sort of “game”. Kevin loves…absolutely LOVES competition and will turn anything into a game. His competitive nature is what drives him to be a better business owner, mentor, friend, and husband.

Kevin and his wife, Jazmine, met in college before Shake Smart and she has supported him in building the Shake Smart empire since day 1. They also live with their two dogs: Bear and Juna.

One of the biggest obstacles in any sales process is the fact that you are only in control of so much.

You create a business plan, present it, and maybe you hear a YES. Or maybe you need to revise it. Or maybe you need to present to others, to get multiple people to sign off on your business ideas and plans.

That can double the time that it takes to get your business going. When I had FITzee Foods, I learned that if I expected to do something in 45 days; I should plan for 90 days. If there was a plan to get something done in 90 days, then I should plan for 6 months. This helped me to learn how to be patient through the process!

Ultimately, patience can be a key takeaway for those of us in the world of sales or entrepreneurship. Since we can only control so much, having patience will help us reach even higher levels of success.

Even better, is when patience helps you be strategic during those long sales cycles.

This week’s guest on the Success Unfiltered Podcast, Kevin Gelfand, works with a long sales cycle, as he takes Shake Smart on college campuses. But when he’s patient, it leads to higher levels of success!

If you’re wondering how you can be creative in your business during a long sales cycle, then this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Kevin Gelfand for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

Are Your Sales In A Slump (And Your Patience Is At An END)? Yesterday you were on fire. Now you’re just plain burned out. Have you really lost your business mojo? And how do you get the passion burning again? Take my FREE quiz right here and find out!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Kevin and his business, Shake Smart.
  • You spend so much time on your business, and with the snap of a finger, it can get shut down anytime.
  • Kevin’s business model is growing and expanding on college campuses.
  • Campuses are finally coming to Shake Smart to start new locations, but it took about 6 years of constant rejections.
  • When working with multiple people who have to say YES to you to launch a project or a business, start at the top, and that will direct the path down, instead of starting at the bottom and working the way up.
  • To prove their worth with their first pitch, Kevin found the center of his mission statement, and broke it down piece by piece, and showed how his business aligned with their mission.
  • A NO can just mean not right now - it takes time and failures to build those “muscles” to get to a YES!
  • The key to sales is to make people realize we’re all human and should connect on a personal level.
  • “I try to do something different every time, you don’t want to be repetitive in your sales process if it didn’t work the first time, it isn’t going to work.” ~ Kevin Gelfand
  • Luck is when preparation and opportunity collide.
  • You have to stay true to your core values, don’t say YES to everything and anything that comes your way!
  • Stay true to your niche; stay laser focused.
  • Don’t be afraid to try things to help with relationships, but do have an “escape plan” if needed.
  • You have to learn from everything! If you don’t try it, you won’t get to learn from your mistakes and deeply know all of your strategies!
  • Be patient, can control what you can control. A lot of time my biggest stressors come from things that are out of my control. Great things do happen with time.
  • Kevin shares what he would tell his younger self.

Connect with Kevin Gelfand:

PPS. Are Your Sales In A Slump (And Your Patience Is At An END)? Yesterday you were on fire. Now you’re just plain burned out. Have you really lost your business mojo? And how do you get the passion burning again? Take my FREE quiz right here and find out!

Music produced by Deejay-O