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Michelle Weinstein, AKA The Pitch Queen, is the host of Success Unfiltered, which features an array of unique and inspiring guests. She talks to all kinds of innovators and achievers, including multi seven and eight figure entrepreneurs, Shark Tank veterans, authors, performers, and investors.

Her guests share their most intimate stories, no holds barred. It’s the raw and vulnerable stuff that you don’t always hear about, like major rejections, epic failures, and unrelenting setbacks.
They share their most inspiring stories of overcoming adversity, never giving up, and achieving success beyond their wildest imaginations.

She created this podcast to help entrepreneurs realize that they are NOT alone. Everyone who has attempted something epic has had their share of setbacks, failures, and NOs. By sharing unfiltered stories from extraordinary individuals who overcame hardships and ultimately achieved their version of success, her hope is to inspire others to stay in the game and hold out for their own dreams.

Her mission and goal is to inspire rising entrepreneurs to break through barriers, overcome obstacles, and make a bigger impact in the world. It’s her passion to show people how to take action, own their value, and grow their top-line revenue. You CAN build a successful and flourishing business and make a global impact by doing what you love, and Success Unfiltered will inspire you ever step of the way!

https://www.thepitchqueen.com/podcast-success-unfiltered/

May 8, 2019

Episode 102 | Adi Arezzini Shares How to Move from Confusion to Clarity

Have you ever watched your sales plummet by 50% almost overnight?

Adi Arezzini is co-founder and chief executive officer (CEO) of Teami, a lifestyle tea company with premium-quality loose-leaf teas and tea-infused skincare. From a young age,  Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. Following her interest in health and wellness, at 19 Adi worked as a combat trainer for the Israel Defense Force and a few years later became a National Academy of Sports Medicine (NASM) certified personal trainer.

After returning home from living for years in the army barracks in Israel, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Soon Adi began experimenting with loose leaf tea blends as a natural remedy and only four years later, Adi created Teami.

As entrepreneurs, we need to learn to keep a long term vision.

When I still had FITzee Foods, we were everywhere - in stores, online & had a retail store of our own! When I started the business, there were minimal healthy pre-packaged foods companies in the area, and when we closed, there were hundreds.

Everything changed fast! The key is to keep a long term vision, and lean in during the tough times, and turn those into our strengths.

After being rejected by several brick and mortar stores to carry her products via the wholesale way of growing a business, Adi Arezzini turned to digital marketing to sell her wellness teas. Her company was growing and flourishing, until April 2016, when the Instagram algorithm changed.

Adi’s customers didn’t see her company’s posts anymore and weren’t making purchases like they had been. Their entire digital marketing strategy was dangerously close to failure, as the company’s sales dropped in half - until Adi decided it was time to lean in and find ways to turn that into a strength.

This week’s guest on the Success Unfiltered Podcast, Adi Arezzini, started out going into stores to see if they’d be interested in selling her wellness teas. When they said NO, she decided that it was time for her to choose her own strategies, and found herself on her new digital entrepreneurship journey!

If you’re ready for a roller coaster ride of imports, sales, and algorithms, then this episode of Success Unfiltered is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

To share your thoughts:

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  • Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
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Special thanks goes out to Adi Arezzini for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Adi.
  • Adi shares her first NO - $10,000 worth of tea getting held by customs, and destroyed!
  • “I make mistakes when I am not educated on something. The biggest mistakes I made were when I didn’t research something, and then I wasted money.” ~ Adi Arezzini
  • In retrospect, Adi says she waited too long to find a mentor. She would have found someone local in the field, and learned from them sooner!
  • When you utilize digital marketing, no one is telling you “NO” because you’re not knocking on doors; all of the sales come from marketing.
  • We relied on platforms for people to see our products and service.
  • Successful people lean into the fears and challenges in front of them; others turn and walk away so they don’t have to deal with it.
  • By leaning into obstacles, you put the control in your own hands.
  • We changed organizationally what we were doing, so people focused; and were not spread thin. Our team was able to become experts at what they did so marketing was wiser and created clarity. Move from confusion to clarity.
  • “I cling to concrete facts; numbers don’t lie.” ~ Adi Arezzini
  • A friend urged Adi to take her tea to Whole Foods and Sprouts. She bought a pants suit and took a basket of assorted teas in, met with managers, and was brushed off.
  • Adi thought, “How can I be in control of my own success? I can take up digital marketing; telling my own story, not waiting for someone to give me a chance.”
  • Hunger and a drive to survive keep you going through the NOs.
  • No matter where you are in business,  you still go through rough times; it’s what you sign up for as a business owner; everyone deals with it.
  • Being a business owner is a long term commitment. Keep long term goals, because one business will not uptrend forever. You need to know you will be in it for the long term.
  • Vision and long term planning is the most important; stick to the vision and why you started.
  • Adi shares what she would tell her younger self.

Connect with Adi:

Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!

Music produced by Deejay-O  www.iamdeejayo.com