May 8, 2019
Episode 102 | Adi Arezzini Shares How to Move from Confusion to Clarity
Have you ever watched your sales plummet by 50% almost overnight?
Adi Arezzini is co-founder and chief executive officer (CEO) of Teami, a lifestyle tea company with premium-quality loose-leaf teas and tea-infused skincare. From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. Following her interest in health and wellness, at 19 Adi worked as a combat trainer for the Israel Defense Force and a few years later became a National Academy of Sports Medicine (NASM) certified personal trainer.
After returning home from living for years in the army barracks in Israel, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Soon Adi began experimenting with loose leaf tea blends as a natural remedy and only four years later, Adi created Teami.
As entrepreneurs, we need to learn to keep a long term vision.
When I still had FITzee Foods, we were everywhere - in stores, online & had a retail store of our own! When I started the business, there were minimal healthy pre-packaged foods companies in the area, and when we closed, there were hundreds.
Everything changed fast! The key is to keep a long term vision, and lean in during the tough times, and turn those into our strengths.
After being rejected by several brick and mortar stores to carry her products via the wholesale way of growing a business, Adi Arezzini turned to digital marketing to sell her wellness teas. Her company was growing and flourishing, until April 2016, when the Instagram algorithm changed.
Adi’s customers didn’t see her company’s posts anymore and weren’t making purchases like they had been. Their entire digital marketing strategy was dangerously close to failure, as the company’s sales dropped in half - until Adi decided it was time to lean in and find ways to turn that into a strength.
This week’s guest on the Success Unfiltered Podcast, Adi Arezzini, started out going into stores to see if they’d be interested in selling her wellness teas. When they said NO, she decided that it was time for her to choose her own strategies, and found herself on her new digital entrepreneurship journey!
If you’re ready for a roller coaster ride of imports, sales, and algorithms, then this episode of Success Unfiltered is a MUST LISTEN!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Adi Arezzini for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!
Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!
Here are a few key secrets we talked about in this episode:
Connect with Adi:
Resilience is KEY. In Business and In Life. Of course, it’s not always easy. Staying positive when you keep hearing NO, focusing on your dreams when the world is stacked against you...none of it is for the faint of heart. How do you keep your eye on the prize? Resilience. My FREE guide will show you 3 Steps To Building Rock-Solid Resilience In Business. Want to make your business dreams come true? Click HERE!
Music produced by Deejay-O www.iamdeejayo.com