Apr 27, 2020
When was the last time you thought you might need to hire a coach?
Lindsay Burton is the Founder and President of the Kayo Conference Series. Networking is hard when you're the only woman in the room. Kayo hosts industry events for women investors to create new business leads and connect with industry peers. Kayo organizes six annual summits reaching 1,500 women annually in industries such as Private Equity, Venture Capital, Energy, Infrastructure, Credit and Real Estate. Prior to founding Kayo, Lindsay held positions in private equity and investment banking in New York City. She currently resides in Charlottesville, VA with her husband and two sons.
When I first started the Success Unfiltered Podcast, I didn’t know a thing about podcasting.
I had the business skills and the acumen that it would take to make it successful, but there were some holes in my experience: I knew how to sell, and to coach others about selling, but I knew nothing about podcasting!
When it came time to create this podcast, I had to fill in my knowledge gaps. I met with other podcasters, I asked questions, listened to how other podcasters worked, and I invested my time into learning everything that I needed to know.
My background as an entrepreneur made me the perfect fit for this podcast, and once I learned how to do it, I was able to create a product that people would want to listen to.
If you listen to the first few episodes, I’m sure that you’ll hear how much I’ve gotten better.
If I hadn’t learned about podcasting, and how to put this together, the Success Unfiltered podcast wouldn’t be as authentic as it has been. You wouldn’t be hearing all of these nitty gritty stories about how other entrepreneurs have gone through NO’s and rejections.
Sometimes, the best thing to do is hire a business coach for those areas that you aren’t fully confident in yet - they’ll be able to help train you to be your most authentic self.
This week’s guest on Success Unfiltered, Lindsay Burton, created an event for women in business. She’d sold tickets, booked speakers, and just a few weeks before the event, realized that she didn’t have an emcee! Undaunted, she hired an acting coach, dove in, and connected authentically with her ideal clientele.
If you’re ready to be inspired by how hiring a business coach can help you grow, you won’t want to miss this week’s episode of Success Unfiltered!
Enjoy, and thank you for listening and tuning into Success Unfiltered!
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Special thanks goes out to Lindsay Burton for taking the time to chat with Michelle. Be sure to join us on 5/11/2020 for our next new episode!
Here are a few key secrets we talked about in this episode:
- Michelle introduces Lindsay Burton.
- Lindsay shares about the Kayo conference and how it began.
- How does a woman become a leader in a traditionally male-dominated industry? Lindsay shares how her upbringing prepared her for the finance industry.
- Once she was on Wall Street, Lindsay realized that there weren’t many women doing what she did.
- Because Lindsay had grown up doing math and finance, it never occurred to her that women weren’t a major part of that industry.
- When Lindsay became a mother, she found that expectations of her had changed: it felt like she was being forced to choose between her authentic self and her career.
- After being forced out of her role after maternity leave, Lindsay knew that something had to change. She said NO and quit her job to go out on her own.
- “I believed in myself enough to know that they were wrong.” ~ Lindsay Barton
- When Lindsay had to go out on her own, she discovered that she had skills she didn’t even know about, and that she was able to learn what she didn’t already know.
- Since she was in a niche expertise, she didn’t have to use all of her skills.
- Lindsay had sold tickets for a show, and planned it all out, and just a few weeks before, thought, “who’s going to run the show?”
- Lindsay said YES to hosting the show and being onstage, hired an acting coach, and took on the emcee role!
- You’re going to see employees leave your business - say NO to taking it personally when they move on, and instead look at how they have helped & contributed to your business.
- Lindsay shares how she goes through the hiring process, and how she finds talent to join her team.
- Two personality assessments that Lindsay uses with her team are the 5 Voices assessment, and “Humble, Hungry, and Smart.”
- “There comes a point in business where you grow enough that you have to redefine your ideal clients, sponsors, and investors. Sometimes you outgrow them.” ~ Lindsay Burton
- As a people pleaser, Lindsay has to think of her team, and protecting the business. NO is not about her; it’s about what is best for the business.
- Lindsay shares what she would tell her younger self.
Connect with Lindsay Burton:
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Music produced by Deejay-O www.iamdeejayo.com